Effective Marketing

A Passion for Discovery of New Ideas:

Our success is based on a commitment to discovery, going beyond what’s expected to find new ways of bringing benefit to all our stakeholders – patients, healthcare professionals, shareholders, employees, and the wider community.

We aim to stimulate continued creativity throughout our organization by maintaining a culture in which our people feel valued, energized and rewarded for their ideas and contribution to our success – ideas which can make a difference in all aspects of our business. This means you’ll have the freedom to challenge, discover, create and solve.

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Innovative Marketing

Marketing is the core strength of Mian Scientific. The company possesses powerful marketing capacity, nation-wide sales network and advanced managing thought, led by highly qualified and dedicated team of professionals. All team members are with wealth of experience in sales and marketing quality healthcare IVD and research products. The team has proven expertise in successful launch of new products and establishing the brands in competitive markets.

Our sales and marketing team includes professionals like Doctors, MBA’s and Pharmacists.

 

Periodic in house and on-job training’s are considered mandatory for the sales and marketing personnel. The field force has been evolved as a skillful team through these episodic training programs. Organization of various seminars and conferences on medical and health related issues are mandatory feature of our marketing activities. This insight helps in developing effective marketing and communication strategies to promote the products. The product team’s regular interactions with the sales teams and the market ensure that our communications & promotional tools are customer oriented.

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Our main marketing activities are:

  • To update our consultants & scientists regarding the latest development in their field by national and international sponsorship to related conferences, subscription of international medical journals and etc.
  • To educate hospital and laboratories staff, physicians through CME programs regarding the prevention, diagnosis and lethal consequences of the disease, pre-analytical practices in blood collection from patients as well.
  • To increase the awareness regarding preventions and spread of disease through campaigns, printing materials in local languages, seminar & symposia’s.
  • Medical community relationship management- Sales teams work with singular dedication to maintain a healthy relationship with the medical fraternity. The ethical promotions practices adopted by the teams have been overwhelmingly successful.
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